Following a merger between a German and a US medical device manufacturer, conflicts arose in the discussions about streamlining the product line. The analysis revealed that the users of the products in Germany differed significantly from those in the US. The recommendation was to switch from a universal product range to locally adapted products.
A German company introduced a new production management software in their factories in China. Despite intensive training, Chinese employees didn’t record the data that was necessary for the documentation. The analysis showed that the principles of Chinese leadership and hierarchy had not been borne in mind during the implementation. The software was re-launched in a culturally appropriate manner.